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Key takeaways for your team:

• Technical Terms You Need to Know: DNS isn’t only IT’s concern. A domain with no live website can still be sending email that impersonates your brand. A recovered domain left on its old name servers can keep serving the bad actor’s content.

• Core Elements of a Well-Run Domain Program: Know who owns each part of your program, from DNS to brand launch approvals. Back that up with a simple, enforced policy on who registers domains, where and why, so every domain has an owner and a reason to stay.

• Trademarks & Domains: Rank your brands by importance and register in core markets. For launches, register close to go-live, use blocking tools like GlobalBlock for quiet coverage, and budget early for aftermarket purchases.

A well-run domain program protects your brand long after launch day. With registrations surging and the next round of new gTLDs on the way, now is the time to put structure in place, before problems land on legal’s desk.

Want to see how your portfolio measures up? Our experts can run a portfolio health check to find hidden risks and safe ways to balance costs.