dotBrand Flash Sessions
Your Journey to a 2026 dotBrand Application
A 3-part series to master the timeline, build your business case, and align your teams for a successful 2026 dotBrand application.
Part 1: Setting the Stage
What is a dotBrand and how do I apply?
This webinar is designed to establish the context, review key lessons from the past, and define the necessary early-stage commitment:
- Understand the 2026 Context
- Establish a Clear Timeline
- Determine Early Commitment
Part 2: Strategic Value
How could we use a dotBrand?
This webinar is designed to sell the strategic value of a dotBrand TLD. We'll distill the core benefits into four distinct pillars:- Marketing and Brand Experience
- Security and Trust
- Digital Real Estate
- Emerging Trends & Future-Proofing
Part 3: Securing Approval
How do I get my team on board?
This webinar focuses on the steps needed now to secure commitment, align stakeholders, and obtain budget approval for the 2026 application, with dotBrand expert, Cole Quinn, former registry operator for Microsoft and President of the Brand Registry Group:- Build the Business Case
- Align Key Stakeholders
- Quantify Cost & ROI
Thank you for watching.
Thank you for watching the recordings of our dotBrand Flash Sessions.
In this concise three-part series, our experts Lauren Tracey and Justin Franklin, joined by dotBrand specialist Cole Quinn, provided the actionable guidance needed to answer core questions: What is a dotBrand? What is its strategic value? and How to secure internal approval for the next gTLD round.
We trust the session recordings have equipped you with the key takeaways and steps necessary to begin your preparation for 2026. Reach out to our team if you have any further questions about your dotBrand application strategy.